You gotta hand it to this guy...
If you have never heard the name David "Elsewhere" Bernal, he is what they call an illusionary dancer. He became known through a viral video clip (Often titled Kolla2001) of himself dancing recorded at the Korean-American talent show Kollaboration in 2001.
The clip showcased Bernal's amazing popping locking and body rocking it attracted a lot of attention and soon became very popular on the internet — so popular that in November 2006 the viral marketing company, The Viral Factory, collated page-impression figures from websites such as YouTube and Google Videos. They determined that, as of November 2006, this video had been viewed over 200 million times, making it the 8th most viewed video.
Bernal was later hired to participate in advertisements for Heineken (dancing to "Cobrastyle" by the Teddybears), Volkswagen, iPod, 7-Eleven Slurpee, Pepsi and Doritos. He also made a cameo appearance in the movie You Got Served and TV performances including The Tonight Show with Jay Leno.
Computer graphics technology were used in several of the commercials Bernal took part in, superimposing others' faces (old, young, male, female) onto his body so that they appeared to dance like him. In one of the most popular, in Jan 2005 for the Volkswagen Golf GTI, Gene Kelly's head was superimposed onto Bernal's body in a re-enactment of "Singin' in the Rain".
Hi latest collab is with London agency POKE for Motorola.
9/23/08
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2 comments:
Of course respect to David but what's with the motorola ad? It doesn't do anything and like you said Heinekin, Volkswagen, iPod, 7-Eleven Slurpee, Pepsi and Doritos have all used him already. So what's new?
just like the soundtrack and the way he has moved along since a youtube clip first got him some spotlight.
nowt to serious about it.
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