The Babour International jacket ...

"Have you heard of the term 'service'? It is a term that has come to stay among thoughtful businessmen. 'Service' means doing all in one’s power to oblige a customer – not sticking at a little trouble because there seems no profit at the paying end of the transaction. It means, too, the breaking aside of the icy barrier that frequently separates the merchant from his customer, a coming to hand grips, as it were, the foundation of friendship and personal feeling." The BARBOUR International jacket, riding apparel for the serious rider.